NEW & IMPROVED FORMULA: New Dawn Platinum is now stronger* on tough grease, so you can spend less time washing dishes (*vs. previous formula)

REMOVES TOUGH GREASE: Dawn Platinum removes 99% of Grease and Food Residue for a squeaky clean you can see and feel

SCRUB LESS AND CLEAN FASTER*: Dawn Platinum dish soap attracts grease like a magnet so you can scrub less and clean faster* (*vs. previous formula)

SAVES WILDLIFE: Dawn dish soap is the only brand trusted by rescue workers* to clean wildlife impacted by oil spills. (*International Bird Rescue uses Dawn Platinum)

CLEANS BEYOND THE SINK: Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.

AMERICA’S FAVORITE DISH SOAP: Dawn is the #1 dishwashing liquid brand in North America* (*Based on Sales)

CONCENTRATED CLEANING POWER: A little Dawn dish soap liquid goes a long way, helping you clean more dishes

TRY EZ-SQUEEZE: For a faster and easier clean, try Dawn EZ-Squeeze – our unique upside-down bottle that makes it simple to get every drop of Dawn soap right where you need it—no tipping, no waste. Just grab, squeeze, and clean.